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Upstock can help companies cultivate an ownership mindset in their workforce by facilitating emotional buy-in among its workers and employees through the power of equity rewards. Our customers report a meaningful or dramatic increase in engagement and alignment in their companies.

Emotional buy-in helps increase trust and makes the workers desire to make the company successful in a long-term sense. Upstock believes that when we are emotionally connected to something, we feel more strongly about it. So instead of workers just thinking of it as a job in a company, workers start to think about the company itself as something that they own. We help foster a sense of ownership.

And since people automatically try to improve the things that they own, workers would start to think about solving the problems of the company whether they are laying in bed, taking a shower or driving their way to work.

This is how companies win and become successful.

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