UpStock is a new kind of stock option system. Our mission is to provide simple, fair, and transparent equity. Your trust is essential to our existence. Protecting your private information is our priority. We are committed to maintaining robust privacy protections for our users. The following describes how UpStock (“UpStock”, “we”, “us”) uses and disseminates information you provide us through and its subdomains and affiliated sites, as well as UpStock pages and accounts on Facebook®, LinkedIn®, Twitter®, Google+®, Instagram®, YouTube® (the “Sites”). If you have questions about this Privacy Policy (“Policy”) please contact us using the information below. Please also review our full Terms of Use (“Terms’’), which also govern your use of the Sites.

1. Information We Collect From You

Registering with UpStock requires basic personally identifiable information: your name, e-mail address, and address. You may have options to add additional information (such as a legal address, business address etc.), some of which may be identifying information, to help you use UpStock more effectively. By creating an account, you understand that we will be able to identify you by this information, and your team members will also be able to identify you by this information. By providing personal information to us, you accept the terms and conditions of our Terms and agree to let us process your information in ways set out in this Policy. Supplying to us any information deemed “sensitive” by applicable law is entirely voluntary on your part.

UpStock facilitates equity management between the company and the team member. To enable us to manage legal agreements, we need your personal information and signature to form legally binding documents and agreements.

By agreeing to use UpStock, we will record your legal name, address, and signature. We will never use that information to sell, share an insight or other action with them. We will never use that information inappropriately such as selling or sharing an insight.

We receive and store certain types of information whenever you interact with us through any of our Sites. We store a very small amount of information on your device to secure your login and session information and allow you to proceed where you left off in using the website. We use industry-standard analytics tools, including Heap Analytics and MixPanel, to monitor the use of the service in order to investigate and fix bugs and to improve the experience of using UpStock for all.

Companies and team members who engage in financial transactions to purchase paid services are directed to PayPal to complete the transaction. In each case, we only collect as much information as is necessary or appropriate given the type of interaction.

2. International Privacy Laws and Your Rights Under The GDPR

If you are visiting the Sites from outside the United States, please be aware that you are sending information to the United States where our servers are located. Information you submit may then be transferred within the United States or back out of the United States to other countries outside of your country of residence, depending on the type of information and how it is stored by us. These countries (including the United States) may not necessarily have data protection laws as comprehensively protective as your country of residence; however, our collection, storage, and use of your data will at all times continue to be governed by this Policy. If you are a member of the European Union (EU), you have special rights under the EU General Data Protection Regulation (GDPR). Those include: You have the right to object to the processing of your data and the right to portability of your data. All complaints must be sent to You also have the right to erasure, rectification, access, or to seek restrictions to the processing of your personal data in our system. To the extent you provide consent to our processing of your personal data, you have the right to withdraw that consent at any time. Any withdrawal of consent does not apply to data collected lawfully prior to such consent. You have the right to lodge a complaint with a supervisory authority containing jurisdiction over GDPR related issues. Note that refusing consent or withdrawing consent may result in the inability to use UpStock, the Sites and Services.

3. Updating Your Personal Information

We believe you should have the ability to access and edit the personal information that you have provided to us. You may change any of your personal information by contacting us here:


4. Use Of Your Personal Information

The information we gather from you may be used in several ways, now or in the future, to gain a better understanding of our users and their usage pattern as a whole, for site administration and troubleshooting, to process transactions, contest entries and other matters you initiate, to identify preferences in content and advertising, to target editorial, advertising or other content (such as promotions, special offers or other content).

We do not give away, sell, rent or lease users’ personally identifiable information to any merchant, advertiser or web publisher. Non-personally identifiable user information (such as usage pattern, browser type and your computer) may be shared with third party businesses or advertisers with which we have a business or contractual relationship.

Here are some of the ways we may use your personal information:

  • To allow you to register for our Services and to administer and process the registration
  • To legally bind the agreement between the company and the team member
  • To communicate with you about our products, services, and related issues
  • To carry out your requests
  • To assist when you ask our support team a question
  • To evaluate the quality of our products and services and to enhance your experience on our Sites
  • To maintain and administer our Sites and comply with our legal or internal obligations and policies
  • To charge you any fees and provide you with a receipt or resolve billing issues associated with your account
  • To improve your experience with our Sites and generate insights or other research

We reserve the right to disclose personal information when needed to comply with the law or a legal process, cooperate with investigations of purported unlawful activities, to identify persons violating the law, in connection with the sale of part or all of UpStock’s or its affiliates assets, or to enforce our Terms and Conditions.

Please keep in mind that if you disclose personally identifiable information in a public manner through the Sites, this information may be collected and used by others accessing those portions of the Sites. We do not monitor information you disclose on the Sites nor do we accept any liability associated with your voluntary disclosure of the same. You are responsible for reviewing the privacy statements and policies of other websites you choose to link to or from the Sites, so that you may understand how those sites collect, use and store your information. We are not responsible for the privacy statements, policies or content of other websites. Websites containing co-branding (referencing our name and a third party’s name) contain content delivered by the third party and not us.

You may receive communications from us related to our Sites. You will at all times be able to opt out from receiving these communications by specifically choosing to do so by contacting us here:=


5. Hours, Rates & Equity

UpStock allows team members to record the hours they have worked on our online dashboard. UpStock also allows you to see other team member’s contributions with regards to their cash rate and equity rate. The different rates are set by the founder after negotiations that are close to market standards with that team member. If someone’s rate is higher than your rate it will most likely be because they have a more complex role or are bringing a higher level of value to the company.

UpStock makes sure that the information in the company dashboard is safe by maintaining the confidentiality of the rates to the general public. This is critical to understand, so we will explain in more detail.

First, by “cash rate” we mean the amount of cash the team member is receiving for every hour they work or task that is done. Second, by “equity rate” we mean the amount of equity (in dollars) the team member is earning per hour. Before a company is incorporated team members have a “points rate” which will become an “equity rate” when the company is incorporated. It must be noted that the company can put a cap on the cash rate earnt per month. This means that if the team member works additional hours which takes them beyond their monthly cash rate limit, his/her cash rate will be added onto their equity rate for these hours.

Third, by ‘equity’ we mean ‘performance equity’ which is the promise of equity in the future from the company to a team member. Team members equity is visible to all other team members and stakeholders (advisors, accountants, etc). UpStock’s system is based on a future landmark event when the performance equity will be distributed as promised.

Most importantly, none of your information will be shared with any third party or the general public. Only UpStock team members (when required to perform the services); those team members in the equity performance pool and your company will see your rates, hours and equity. Your information will be kept between you, UpStock and the company. Also, we do not create a public profile for you or allow search engines like Google to index any content about you.

6. How We Protect Your Information

We implement a variety of security measures to maintain the safety of your information.

All our servers use secure connections. All supplied sensitive information is transmitted via industry-standard SSL encryption technology. We have physical, electronic, and procedural safeguards to protect the personal information we store. Our servers are physically safe and housed in secure data centers with no public access. We have additional layers of private cloud security with restricted access to our network. These layers make even incredibly sophisticated hacking difficult. Only certain authorized persons on a need to know basis and who are bound by strong confidentiality agreements have any access to our data. Only when absolutely necessary, third-party contractors may have access to our databases. These contractors are vetted, reference-checked, and required to sign a comprehensive confidentiality agreement for your protection.

UpStock servers that are used to store your personal information are owned and hosted by Amazon Web Services, LLC, an company. You can read more about measures that have been taken by Amazon to protect the security of their servers and your Personal Information here.

We rely on the security inherent in your computer/mobile phone. Someone who could guess your log-in information or otherwise access UpStock on your computer/smartphone could potentially pretend to be you and access your information in our system. Accordingly, it is your responsibility to take appropriate precautions to maintain and preserve the security of your phone/computer. Your data cannot be accessed without your email address and ability to receive a verification email message at that email address (Can have an extra layer of security with phone number too). We use data encryption technology to help protect against loss, misuse or alteration of your sensitive information.

Our employees take your privacy as seriously as we do, and we will take all reasonable measures against any employee found to be in violation of this Policy.

Company: If your phone/computer is lost or stolen, please contact us at and request that we block access to your account until your situation is resolved.

Team members: If your phone/computer is lost or stolen, please contact your admin and request to have your password reset. You’ll then receive an email with a link to reset your password.

7. You Are Not Our Product

Our foundational operating documents express a critical guiding principle: our customers are not, and will never be, our product. That means we won’t sell your personal data to advertisers or data miners.

We don’t do research on you for targeted ads.

That is because your trust and authenticity are essential to our purpose and we believe that trust is a key component in all business relationships.

8. Children

Our Sites are not intended for individuals under the age of 18. We do not collect or maintain information from anyone known to be under the age of 18, and no part of the Sites is designed to attract anyone under the age of 18. If you are under 18, you may only use the Sites under the supervision of a parent or guardian.

9. Cookies

A cookie is a data text file sent from a website to your browser. It may be stored within your system. To the extent we use cookies, we can only access information from a cookie sent by one of the Sites, not other websites. We may use cookies to personalize your visit to our Sites. By tracking usage, we can best determine the needs of our customers and advertisers. We use cookies to improve our Sites and make them easier to use. Cookies permit us to recognize users and avoid repetitive requests for the same information. We mostly use “session cookies” that are automatically deleted after each visit. Cookies from our Sites can not be read by other sites.

Although most browsers automatically accept cookies, you can choose whether or not to accept cookies via your browser’s settings (often found in your browser’s Tools or Preferences menu). You may also delete cookies from your device at any time. However, please be aware that if you do not accept cookies, you may not be able to fully experience some of our Sites’ features.

Further information about managing cookies can be found in your browser’s help file or through sites such as

10. Google Analytics

UpStock uses Google Analytics. More information about how Google Analytics is used by UpStock can be found here:

To provide our users with more choice on how their data is collected by Google Analytics, Google have developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the website visit should not be sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not prevent information from being sent to the website itself or to other web analytics services.

11. Social Media Widgets and Applications

UpStock Sites may include functionality to enable sharing via third party social media applications, such as the Facebook Like and Share buttons. These social media applications may collect and use information regarding your use of UpStock Sites. Any personal information that you provide via such social media applications may be collected and used by other members of that social media application and such interactions are governed by the privacy policies of the companies that provide the application. We do not have control over, or responsibility for, those companies or their use of your information. The purpose of social media features is to facilitate the sharing of knowledge and content. Any personal information that you provide on any UpStock social media feature may be shared with other users of that social media feature over whom we may have limited or no control.

12 . Other Agreements

This Policy is a part of our Terms and is incorporated in that document by reference. Please refer to that document to review the disclaimers and limitations of liability governing the use of UpStock.

13. Updates or Changes

Over time, we may need to revise our Policy and Terms and Conditions. Each Policy will always reflect the date it was last modified.

We strive to be worthy of your trust, so we will be as transparent and honorable as possible.

We hope it won’t ever come to this, but if you’ve already contacted us and feel that your complaint cannot be resolved, we have agreed to participate in the dispute resolution procedures established in JAMS alternative dispute resolution. For such disputes, you can email us at .

Thanks for reading!

Last Revised: Oct 24, 2018